If I say “kolaveri” today probably no one will ask me its meaning. You are here reading this blog shows the kind of popularity this song has gained in a week or so. It is a song from upcoming Tamil movie “3” creating sensation on the social networks and youtube. Whole of India is humming its tune. What I like about this song is that, it has broken through the barriers of language. This song reaches to people who do not know Tamil because of its lyrics and catches everyone’s ears (more so for boys) because of its universal appeal. Songs and movies of this kind increase the fan base of Tamil cinema – a film industry which understands the pulse of its fans. That’s why Tamil cinema never fails to amaze me.